Technology is a fast-changing environment, always updating devices. Social media has taken a top hit in being a huge front-line for companies to engage in, listen to, read and interact with consumers. Communication is turned into interactive dialogue between communities, organizations and individuals. The fab four of social media are Facebook, Google, LinkedIn and Twitter. Social media sites are just taking off and if you don’t know what they are or how to use them, get on it as soon as possible. There is no question that any size or type of business can benefit from using a social media strategy. You could drive a lot of traffic to your business if you utilize social networks effectively. There are millions of users all over the world constantly on the internet. Do not forget to update your sites on a frequent basis. A tremendous amount of companies are using social media to drive awareness and sales. Using the fab four of social media is a great way to build your brand image.
Mobile devices have taken over the popularity of the web. People are spending most of their time on these apps then on a website. Apps are changing the way we use the internet. Nowadays, there is an app for literally EVERYTHING; from apps to keep you entertained (games) to apps that can help you navigate your way around a city (GPS). Check out this graph below measuring out apps as being viewed more than the Web.
Read this report from Marc Brownstein commenting on his trip where he visited Facebook, Google, LinkedIn and Twitter, meeting high-level resources at each company. He shares a view tips along the way.