Be Prepared for the Unexpected…

When one works in the event management field, you most likely always keep a calendar on hand. It includes a check list of everything you need and what is planned for the event. However, one mistake that is rarely considered are the things that might or even could happen that are not in our control.

Going beyond that checklist, you want to come up with innovative back-up solutions for anything that could go wrong. Before the event starts, write up a list step-by-step including all the tiny details.

Keep in contact with everyone on your team about everything. No one can go straight into playing a game they have never played before without reading the directions first. Set up a date and time to meet up with your team and review everyones assignments. Make sure each person involved is prepared.

Here is a blog that discusses how to prepare for events.

Many different emergency scenarios can happen anywhere, anytime. Events are unpredictable. When planning an event, there are so many aspects to consider that it is very likely one change will pop-up. There is coming up with the objective of the event, designing/the overall vision, the budget, the committee or staff members, the timeline, the attendees, the vendors and very important, your binder. Coordinating this all can become very stressful and you could easily skip over something. So, have many people take a look over it as well. Discuss other options as a team. Review and communicate with each other is key.

No matter what the situation is, it is very essential to…

By AtomicShed


Working at a PR Firm

As the time to graduate college comes closer and closer, I start thinking about all the possibilities of working in the public relations field. You can only learn so much school/academic experience. I am eager to acquire some hands-on practical knowledge. Others often ask me “oh what do you have to do in PR?” After taking public relations classes at the University of Oregon and doing some extra research online, I found some advice on how to answer that question.

First, know where you want to work. Know the organization. Its background, its culture and the people. Once you find a few companies that seem to fit what you’re looking for, send them a message asking them if they provide any type of work experience. PR firms look for people who have good comprehension of how to operate in the public relations field.

Second, understand the media. Be a news junkie. Know what is going on in the world. Take the time in the morning to read the newspaper. Listen to the radio and pay attention to the stories they cover.

Third, be engaged on social media sites. Read and post on blogs. Start up conversations by posting comments on a Facebook wall or tweet about an interesting topic. You want to network as much as you can by staying actively connected with others. Understand how each site operates. You can utilize them to build a community around your topic, in this instance, public relations.

Fourth, research yourself on Google. If a company considers hiring you to work and represent their business, they will do background research on you. Having a professional and proper digital footprint is very important. Go through your Facebook page and clean it up.

Fifth, do volunteer work. Depending on where you volunteer and what they have you do, you can gain experience that will be very valuable in the future. Go get involved.

Lastly, be creative. You want to catch your audience’s eye. Bringing great innovative ideas to an organization can help you stand out from others.

By Aimee Kinsella

If you are look for more PR CEO insight, take at look at this blog!