Utilizing Facebook for an Event

First off, Facebook is a free and effective social media site where anyone can simply sign up for an account. It can be used to promote parties, marketing events, product launches and other significant happenings. There are many features on Facebook, such as wall posts where invited members can announce anything they want to, discussion boards, and people can also post videos, photos and links on their Facebook page.

The first way to start off by using Facebook to promote and event is to create a Facebook Event Page. Once that is produced, you can invite friends to be admin officers of the page as well. Here is a list of what to do next:

1. Select the guest list. Know your targeted audience. This will help to reach out to the specific people instead of inviting anyone in the entire public. Make sure to be relevant when selecting the people to invite. It really helps if you know the person you are inviting to an event. You would be hovering very close to spam if you invite your whole database.

2. Don’t go event crazy. Do not abuse this application. No one wants to be receiving a ton of different invites on a daily basis. It can get pretty annoying.

3. Be creative. Use a catchy headline to get the audience’s attention. Take time on creating the page. It all depends on how you sell in the offer. Make sure to feature the highlighted stuff taking place at the event.

4. The main photo. When choosing a picture for the event, make sure its eye-catching and appropriate. It should be inclusive and connected to the event itself.

5. Compelling content. Be active on the page. Write on the wall. Engage in conversations. Ask and answer questions. Start discussion threads. Add video and photos.

6. Invite, invite, invite. Make a personal note and send it in the invite. Something friendly, inviting, warm and informative. Advertise why this would be a great event to attend.

7. Tweet it up. Use other social media sites to attract people to the event page. Twitter can track down responses so make sure to tweet. Tweet the URL, profile info, photos and other interesting stuff.

8. Follow up. When people RSVP, go straight to their wall and send them a thank you note. Sending follow up emails to attendees is one of the most effective ways to drive traffic to your Facebook page. Leave comments on photos or discussion threads because this will show up on everyone’s Newsfeed.

9. Maintain long-term interest. Update your events regularly. There is a challenge to make sure that your friends are aware of your events with enough notice in the short term but do not zone out and forget about the event in the long-term. Maintain interest on your event by keeping the conversations active.

10. Avoid spam. Avoid sending messages with the same content all the time. Limit your sending. If you get marked as spam, it can take up to several weeks before your account is reinstated.

Follow this blog for more information on using social media to market your events.

By AJC1

How PR fits into Event Planning

Non-profit organizations and companies arrange events to promote an idea, a cause or a project that is important to the industry. Types of events can range from formal to casual and once-in-a-lifetime to recurring. Public relations practitioners use events as an occasional tool to achieve broad purposes. From a public relations perspective, when hosting an event, it is very important to keep in mind the goals and objectives for the event and the target audiences you want to reach. When surrounded in the scenery of the events, it is easy to get caught up in the hype and glamour. Don’t get carried away. Public relations practitioners who plan the events cannot lose sight of the objectives. The main purpose is to support their organization in maintaining its key relationships. Here are some tips ¬†how PR plays an key role in planning an event:

“Public relations – through traditional and new channels – can effectively generate ticket sales and attendance, secure sponsors and advertisers, create a buzz of excitement and public awareness, and encourage media to attend and/or cover the event.”

  • Develop a PR plan around the event. Have an outline of the strategies and tactics to be able to communicate the key messages to target audiences, schedule deadlines and write up responsibilities. The PR plan should include sever channels, such as social media outreach, e-mail marketing and web site updates.
  • Tailor key messages for each channel. Twitter, Facebook, LinkedIn and YouTube are perfect method to use to connect with customers, friends and/or followers. Posting photos and video content on these social media sites should build followers and drive people to your company’s page. E-mail blasts is a useful tactic to use when sending out a “Save the Date” reminder or event specifics to get people to attend.
  • Plan your work and work your plan. Make and keep on hand an organized schedule with clearly defined roles and responsibilities. It is a good piece of document to track your efforts for future use.
  • Know your target audience. Contact the press that will cover and attend the event and pitch it appropriately to local, business and vertical media. Hire a photographer if the event needs/wants one. Communicate with radio outlets early on the day of the event.
  • Have a timeline. Start PR outreach early on in the game. First, make sure the date and venue for the event are secured beforehand. Second, contact local photographers in advance, as their schedules will fill up fast. Starting as early as possible will help with attendance and securing sponsorships with a lead time for logistical planning.
  • Be creative and provide a hook. Give the audience a reason to attend the event and make that message clear. Plan ahead.

Today, the special events industry has grown to become a big business on its own. They provide an essential component to engage in conversation with others and host what a companies efforts are going towards to at the moment.

You can follow the Society for Marketing Professional Services blog here for education on networking and strategic and marketing information.

By Eveos

Networking at Trade Show Events

Events held for companies in specific industries to showcase their latest services, products or study of activities is a great exhibition to attend. These organized events can play a significant role when wanting to connect with prospective customers, marketing partners, new employees and influentials in the industry. Event social marketing needs to be driven by strategies, which is then followed by by tactics/tools. Know your audience. Here are a few tips to consider to get the most out of attending your next event.

PRE-SHOW:

Make sure to PREPARE before attending the event. You want to be able to reach out to prospective clients in your field of interest. Be engaged with social media to get the conversation started.

Facebook: Look for or set up a Facebook “Event Page.” This can make is easy to communicate with past and upcoming attendees. Use this as a medium to interact with the people on the page by asking or answering question, participating or conducting in surveys and promoting special incentives that will be held at the event.

Twitter: #Hashtag the trade show on Twitter a few weeks before the event to publicize it. This way, other attendees on Twitter can start tweeting about it in advance. Make sure to not only tweet, but follow. Follow vendors, media partners, the competition and accounts of clients. Also, stay connected on Twitter to monitor your page and keep track of new followers.

Blogging: Start a blog to establish your voice of the company. Write relevant facts and content that builds up to the event. Blogging is an excellent marketing tool.

SHOWTIME:

This is now the time to make a good first impression that will stand out from others. Keep the momentum going by following this procedure:

Tweeting: Engage in conversations by creating interesting topics for people to discuss. Get others involved on Twitter by playing games or answering questions with followers.

Text Messaging: Everyone is frequently on their cellular devices, whether it’s texting, calling or playing around with apps. That is why text messaging is a great way to get people involved at this event. You should set up and provide a number that people can text to receive links, such as social media sites, or free promotional material related to whatever the event is about.

LinkedIn: This site helps develop relationships with clients and grow new business. Promote your event to your target audience and get everyone connected.

YouTube: Videotape at the event and post it on YouTube or connect the link to your blog.

Tumblr/Flickr: Take photos during the show and upload them to Tumblr, Flickr and/or your blog.

POST SHOW:

Even though the event has ended, it is critically important to keep the engagement going on. Now, you want to focus on turning the people you have been following and connecting with into clients. You can do this by following some of these helpful tactics:

Facebook: Go back to the Facebook “Event Page” and share some moments that happened during the event, which in turn will allow others to post their thoughts back. Keep the conversations flowing.

Twitter: Measure out how many followers you have acquired and continue to engage in conversation.

Blog: Recap the event by posting pictures, videos and discussing the final outcome.

Be sure to follow the Event Manager Blog for more information on events.

This photo belongs to Event Photo China.