It is safe to say that social media is here to stay. It is a fun, simple, and handy tool to use to drive awareness and sale to your company. Hashtags are becoming more and more popular to use in messages. They may be replacing URL’s in ads soon because the hashtags take you straight to the conversation and provide first-hand testimonials recommendations and facts. As LinkedIn becomes more favored, resumes are now considered to be old-fashioned. As stated by LinkedIn, “job applicants will post credentials online at sites like theirs.” It is the main platform for businesses to connect with each other.
Social media has a great role in leveraging PR campaigns. It provides a platform to further publicize your brand. It can generate buzz by taking your brand image beyond television ads and radio announcements. Social media allows you to get creative. There are so many different websites to use, such as Facebook, Twitter, YouTube, Tumblr, LinkedIn, and Flickr. It is an easy way to connect with famous influencers and get them to speak for an interview or “tweet” your brand.