Active VS Passive Examples


Two Practice Leads

Bike Theft Lead

Widen Highway Lead

Tornado Touchdown Lead


Pitch: Kill-A-Watt Device

Pitch Letter: Kill-A-Watt Device

News Releases:

College Student Receives PRSA Award (First Practice News Release)

Plane in Trouble

Dough Co.


  • One– Woman Found Shot
  • Two– Woman Declared Dead
  • Three– Suspect Arrested

Media Kit:

University of Oregon ASUO Spring Street Faire

Strategic PR Writing:

Social Media Plan Implementation

Nonprofit Case Statement: Invisible Children

CSR Report Letter: Starbucks

Annual Report Shareholder Letter: Starbucks

Strategic Planning & Cases:

Case Critique on Risk of Identity Fraud

Case Critique on the iCount Campaign

Plan on West Point Academy



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